GRAPHIC DESIGN
Packaging design is the connection of form, structure, materials, color, imagery, typography,
and regulatory information with ancillary design elements to make a product suitable for marketing.
Its primary objective is to create a vehicle that serves to contain, protect, transport,
dispense, store, identify, and distinguish a product in the marketplace. Ultimately,
the goal of a packaging design is to meet marketing objectives
by distinctively communicating a consumer product's personality or function and generating a sale.
